Proud Sponsors of the South East Melbourne Phoenix Basketball Team.
Proud Sponsors of the South East Melbourne Phoenix Basketball Team.

About Deep Heat

The Mentholatum Story

The Mentholatum Company, Inc. was founded in 1889 in Wichita, Kansas, by Mr Albert Alexander Hyde together with his pharmacist friends to produce medicines. After 4 years of research, they successfully developed “Mentholatum Ointment” which had the properties of relieving pain, easing itch, curing cold and soothing insect bites, and was widely recommended by doctors and medical outlets. It instantly became an indispensable medicine of high reputation throughout the U.S at that time.

Mr Hyde supported missionaries to work overseas by donating Mentholatum Ointment. This is how the product gained acceptance worldwide. At that time, Mentholatum sold very well in China, Japan and even in India. It had a factory established in Shanghai to cope with the rising demand. Prompted by his altruistic ideal, Mr. Hyde donated his shares of the Mentholatum Co. Later on, his four sons in pursuit of their father’s interest, purchased the company back and continued with the business.