About Deep Heat
JOINT AND MUSCLE HEALTH SOLUTIONS
Deep Heat is an iconic, loved and trusted household staple, supporting the active lifestyles of Australians for more than 60 years.
Over the years, Deep Heat has extended the product range with market leading joint and muscle health solutions, across a variety of formats - including creams, gels, patches, sprays – and more recently oral pain relief – so Australians can Get Back in the Game, whatever that may be!
INJURY MANAGEMENT & MUSCLE RECOVERY SOLUTIONS
Aussies are lovers of Sport, being active and enjoying the ability to move!
Dealing with injuries whether it be recurring soreness from old sporting injuries, workplace injuries, or other accidents can be frustrating! ICE is a brand with a range of product formats. Over time ICE has extended the product portfolio to include Spray, Patches and Magnesium Bath Salts formats. Relieve and Recover with ICE!
Made for Australians, by Australians.
Mentholatum Australia has local headquarters and factory operations in Scoresby, Victoria, where brands are packed and distributed all around the country.
With over 60 staff members, Mentholatum Australia proudly supports local jobs and continues to grow as the company expands its brands portfolio in Australia.
PROUD SPONSORS OF THE SOUTH EAST MELBOURNE PHOENIX
Deep Heat proudly sponsor the SEM Phoenix Basketball Team and have supported the NBL club from their very first game in the league in 2019.
About Mentholatum the makers of Deep Heat
With over 100 years’ experience supporting people’s health, Mentholatum has become a leader in many categories including topical pain relief, joint health, muscle health – as well as skin-care and gut-health.
The Mentholatum Story
The Mentholatum Company, Inc. was founded in 1889 in Wichita, Kansas, by Mr Albert Alexander Hyde together with his pharmacist friends to produce medicines. After 4 years of research, they successfully developed “Mentholatum Ointment” which had the properties of relieving pain, easing itch, curing cold and soothing insect bites, and was widely recommended by doctors and medical outlets. It instantly became an indispensable medicine of high reputation throughout the U.S at that time.
Mr Hyde supported missionaries to work overseas by donating Mentholatum Ointment. This is how the product gained acceptance worldwide. At that time, Mentholatum sold very well in China, Japan and even in India. It had a factory established in Shanghai to cope with the rising demand. Prompted by his altruistic ideal, Mr. Hyde donated his shares of the Mentholatum Co. Later on, his four sons in pursuit of their father’s interest, purchased the company back and continued with the business.
Mentholatum Today
In 1988, the Mentholatum company was acquired by Rohto, a Japanese pharmaceutical group. Committed to maintaining Mentholatum’s family values, and preserving its integrity in the pharmaceutical industry, Rohto has been able to drive continued innovation in the Mentholatum group of brands.
Rohto is a major player in the Japanese pharmaceutical market with top selling products in the Topical Pain Relief, Eye Care and Skin Care categories. As a world-leading manufacturer and marketer of eye drops, the ROHTO name is synonymous with quality consumer healthcare products. The combined ROHTO group of companies has established operations in 13 major markets, with marketing and distribution agreements in more than 150 countries globally.
